Privacy Policy

1. Introduction

Welcome to ShoplitAI ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience while using our AI-powered shopping assistant service. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and services (collectively, the "Service").

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

2.1 Information You Provide to Us

• Account Information: When you create an account, we collect your name, email address, password, and any other information you choose to provide.
• Profile Information: Shopping preferences, favorite stores, budget information, and product interests you share with us.
• Search Queries and Interactions: Products you search for, items you view, wishlists, and shopping lists you create.
• Communication Data: Information you provide when contacting our support team, including messages, feedback, and survey responses.
• Payment Information: If you make purchases through our Service, we may collect billing information, though payment processing is handled by third-party payment processors.

2.2 Information Collected Automatically

• Usage Data: Information about how you interact with our Service, including pages visited, features used, time spent, and click patterns.
• Device Information: Device type, operating system, browser type, IP address, unique device identifiers, and mobile network information.
• Location Data: General location information based on your IP address or precise location if you grant us location permissions (used for store recommendations and regional pricing).
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to track activity on our Service and store certain information.

2.3 Information from Third Parties

• Retailer Data: Product information, pricing data, and availability from retailers such as Amazon, Best Buy, Costco, Target, Walmart, and others.
• Social Media: If you connect your social media accounts, we may collect information from those platforms in accordance with their privacy policies.
• Analytics Providers: We may receive information from analytics services about your use of our Service.

3. How We Use Your Information

We use the information we collect for the following purposes:

• AI-Powered Recommendations: To provide personalized product recommendations, price comparisons, and shopping insights using artificial intelligence and machine learning algorithms.
• Service Delivery: To operate, maintain, and improve our Service, including price monitoring, deal alerts, and multi-store comparisons.
• Personalization: To customize your experience, learn your preferences, and provide relevant content and recommendations.
• Communication: To send you service-related notifications, price alerts, deal notifications, and respond to your inquiries.
• Analytics and Improvement: To analyze usage patterns, conduct research, and improve our AI algorithms and Service features.
• Security: To detect, prevent, and address technical issues, fraud, and security threats.
• Legal Compliance: To comply with legal obligations, enforce our terms of service, and protect our rights and the rights of our users.
• Marketing: With your consent, to send you promotional communications about new features, products, or services that may interest you.

4. AI and Machine Learning

Our Service uses artificial intelligence and machine learning to analyze your shopping behavior, preferences, and patterns to provide personalized recommendations and cost-saving insights. This includes:

• Analyzing your search history and product interactions to understand your preferences
• Comparing products across multiple retailers to find the best value and prices
• Predicting optimal purchase times and detecting price drops
• Learning from your feedback to improve recommendation accuracy
• Aggregating anonymized data to improve our AI models for all users

Your personal information is used to train and improve our AI models, but we take measures to anonymize and aggregate data where possible. We do not sell your personal information to third parties for their marketing purposes.

5. Information Sharing and Disclosure

We may share your information in the following circumstances:

5.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, such as:

• Cloud hosting and infrastructure providers
• Analytics and data processing services
• Payment processors
• Email and notification services
• Customer support platforms

5.2 Retailer Partners

When you click on product links or make purchases through our Service, we may share limited information (such as referral identifiers) with retailer partners to facilitate transactions and track referrals. These retailers have their own privacy policies governing how they use your information.

5.3 Legal Requirements

We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a legal process.

5.4 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

6. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect and store information about your preferences and activity. Types of cookies we use include:

• Essential Cookies: Required for the Service to function properly
• Analytics Cookies: Help us understand how users interact with our Service
• Preference Cookies: Remember your settings and preferences
• Advertising Cookies: Used to deliver relevant advertisements (with your consent)

You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our Service.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Secure data storage and backup procedures
• Employee training on data protection and privacy

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

8.1 Access and Portability

You have the right to access, update, and receive a copy of your personal information in a structured, machine-readable format.

8.2 Correction and Deletion

You can correct inaccurate information or request deletion of your personal information, subject to certain legal exceptions.

8.3 Opt-Out Rights

You can opt out of:

• Marketing communications by clicking unsubscribe links or adjusting your account settings
• Price alerts and notifications through your account preferences
• Certain tracking technologies through your browser settings

8.4 GDPR Rights (European Users)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including:

• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to object to processing
• Right to data portability
• Right to withdraw consent
• Right to lodge a complaint with a supervisory authority

8.5 California Privacy Rights (CCPA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, and the right to opt out of the sale of personal information (we do not sell your personal information).

9. Data Retention

We retain your personal information for as long as necessary to provide our Service, fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When you delete your account, we will delete or anonymize your personal information, except where we are required to retain it for legal purposes.

Aggregated and anonymized data may be retained indefinitely for analytics and service improvement purposes.

10. Children's Privacy

Our Service is not intended for children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete that information.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. We take appropriate safeguards to ensure your information receives adequate protection, including:

• Using standard contractual clauses approved by data protection authorities
• Ensuring our service providers comply with applicable data protection laws
• Implementing appropriate security measures

12. Third-Party Links and Services

Our Service contains links to third-party websites and services, including retailer websites. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access through our Service.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated Privacy Policy on this page
• Updating the "Last updated" date at the top of this policy
• Sending you an email notification (for significant changes)
• Displaying a notice in our Service

Your continued use of our Service after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For users in the EEA, you also have the right to contact your local data protection authority if you have concerns about how we handle your personal information.